Category
Design & Architecture / Leisure & Lifestyle
Graphics Project Year
2017
Space Design
Yang Jun Design
Photography Studio
Liu Yujie
Project Address
Xihu District, Hangzhou, Zhejiang
The identity design of Line Park attempts to explore a new approach by giving up the use of a fixed logo monogram as the identifier. But emphasizing flexible and open form. Using a consistent changing “line” to formulate the visual system of Line Park. The "line" runs through the application and guide system of the image, and changes constantly during use.
The outdoor floor pattern is part of the visualization system, and we set the plaza as a park. Convey publicity and openness through graphic design. The curved discontinuous lines and the light and shadow of glass color make people feel relaxed and cheerful. The colorful lines on the ground of the outdoor square also set up the function of playing games, welcoming different groups to interact.